Eastbourne Borough Council

The official 2020 guide for Eastbourne (and beyond) was developed using the brand guidelines and tools already existing. However, we went for the fun side using their colourful ‘texture’ palettes cropped tight with multiple applications across each spread. Headlines ‘bounce’, images are large and it’s a very dip in approach to the content and less prose driven than previous guides. Who wouldn’t want to visit?

Snippets of further information are supplied with ‘Don’t miss’ and ‘Fun fact’ roundels allowing for cross-referencing within the Guide. The project is being followed up by a mini version which is just as colourful and bouncy! We commissioned the copywriting too with Miranda Rock at Rocket Launch!
We carried out extensive research when looking for a new designer to take on the challenge of one of our most important annual publications and Buttercross Creative really understood our brand and followed our brief in great detail. Being drip-fed the design at different stages was incredibly helpful and working with Liz made the whole process seem so simple, it was almost like she was in the office with us! The final product is better than we could have ever hoped for, one of the best guides we’ve seen in over 30 years. We love it so much in fact that before it even went to print we had enlisted Buttercross Creative’s help on our second project! Thank you, thank you, thank you.
– Jack Brownell, Desitination Manager, Tourism and Enterprise, Eastbourne Borough Council